Annabelle Baccam

I'm Annabelle, and I enjoy bringing data and people together to tell meaningful stories. My curiosity about human behavior led me to study Psychology at the University of Houston. After college, I worked as a Data Quality Analyst at GetChoice where I turned complex information into clear insights that helped teams better understand customer needs and market trends. That experience showed me how powerful analytics can be when paired with strategy and communication.

Beyond analytics, I developed leadership and customer service skills at Kroger where I trained and supported a team while ensuring every customer interaction was positive and consistent. Those experiences reinforced my belief that empathy, collaboration, and communication are just as important as technical skills in shaping outcomes.

Now, as a Master's student in Management Information Systems at Texas A&M University, I'm building on both my technical foundation and my passion for product marketing. My goal is to use my background in psychology, analytics, and customer experience to create strategies that resonate with people and drive meaningful impact. I'm eager to keep learning, building relationships, and contributing to projects that inspire growth and innovation.